Ingredients Guy
People always ask, "Which brand should I use?" My response: "I'm not a brand guy; I'm an ingredients guy."
Research is first done on ingredients regarding their effect on the cells and the structure of your skin. Later, they are added with other ingredients to see how they interact and whether they are stable and synergistic. Then, someone throws a label on them and calls it their "dermatologist-approved" product.
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If you're lucky, you get the right ingredients at the proper pH, with other synergistic ingredients, to achieve the best skin results. If you're unlucky, you pay for many untested ingredients, many of which can cause irritation to the skin, smell good, and get washed off the next time you wash because they didn't get to where they needed to go to provide any benefit. Invest in your skin now and prepare it for the best future by going to the experts in skincare ingredients.